| Champagne Cattier: The Diversification Challenge |
| 作者姓名：Nathalie Spielmann; Christopher Williams; |
| 商品類型：Case (Field) | 商品編號：9B18M146 |
| 出版日期：2018/09/27 | 內容長度：16 頁 |
The Cattier family had been active in the Champagne region of France for over 250 years. Starting out as growers of grapes, they moved into champagne production, initially for local consumption. By 2017, the Cattier company, which had reached 35 full-time employees, engaged in related diversification activities on multiple fronts and internationalized its market. Cattier was selling its champagne to markets such as the United States, Japan, and the .....more
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| Champagne Cattier: The Diversification Challenge - Teaching Note |
| 作者姓名：Nathalie Spielmann; Christopher Williams; |
| | 商品編號：8B18M146 |
| 出版日期：2018/09/27 | 內容長度：8 頁 |
Teaching note for product 9B18M146.
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